For MINI, we built on the occasion of the International Radio Festival in a guerrilla action, in cooperation with the Berlin paper artist Bartek Elsener, an approximately 2 meter high boom box cardboard on. Inside the Ghettoblasters a MINI Clubvan was hidden with a large Soundsytem what you did not recognize as a normal visitor from the start. We placed the boombox at various places on the city of Zurich, such as opposite the Opera House. The event was a huge success: within a short time of the ghetto blaster was seen on all major creative websites.
For: DRAFTFCB LOWE GROUP, Zurich
Customer: MINI Switzerland Zurich, 2012
